According to Eurostat, every one out of four students enrolled in business, administration, and law in EU-28 countries is from abroad. The COVID-19 pandemic, however, is impacting the global mobility patterns and choice preferences of prospective students considering Europe as a study destination. Based on a recent survey by GMAC of 829 prospective business school students, there are clear differences in perceptions between Europe-based and international candidates, and implications for the schools hoping to attract them.

The Impact of COVID-19 on Prospective Students Considering European Business Schools